PR, more formally known as public relations, is the practice of developing relationships with media outlets in an effort to achieve placements or features in their publications. By being featured in such outlets, your company is able to gain some of the trust that publication has already built with their audience. This transference can be invaluable in developing both brand awareness and a positive reputation with the public and your potential customers.

But PR is more nuanced than it sounds. Building these relationships, crafting a PR campaign, knowing how and when to reach out, and pitching it in a way each outlet will care about are all key steps in a successful PR strategy. At KBTRON, our team of PR experts has spent countless hours developing connections and best practices so that they can better serve our customers in all their public relations needs. From outreach to crisis communications, our team can manage it all.