Why PR Matters
PR, more formally known as public relations, is the practice of developing relationships with media outlets in an effort to achieve placements or features in their publications. By being featured in such outlets, your company is able to gain some of the trust that publication has already built with their audience. This transference can be invaluable in developing both brand awareness and a positive reputation with the public and your potential customers.
But PR is more nuanced than it sounds. Building these relationships, crafting a PR campaign, knowing how and when to reach out, and pitching it in a way each outlet will care about are all key steps in a successful PR strategy. At KBTRON, our team of PR experts has spent countless hours developing connections and best practices so that they can better serve our customers in all their public relations needs. From outreach to crisis communications, our team can manage it all.
These days you have to sell yourself if you want others to support your efforts. Our PR team will start by working with you to develop targeted outreach lists and pitch angles, and create materials that will help you close the deals you need to.
Building the right relationships is key to public relations. The Power Digital team can leverage our existing relationships with journalists to get coverage in your target outlets, as well as develop new relationships with other outlets as required.
Coverage & Results
All this hard work pays off when your brand secures great coverage on the world’s most trusted and viewed publications. You will get exponentially increased exposure, which helps you get more customers and make more money!