Pay Per Click (PPC)

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Pay Per Click (PPC)

Why PPC Matters

Pay-per-click ad campaigns can be an extremely effective way to increase your brand awareness and search results. However, it is unfortunately very easy for you to waste your time and money with an ineffective PPC strategy, or no strategy at all. When this happens, your results will be haphazard and it’s likely you won’t reach your intended audience.

At KBTRON SYSTEMS, we have a team of highly technical PPC experts who have managed a variety of PPC campaigns. From search ads to programmatic efforts, they have done it all. When we work with a client to develop strategic PPC campaigns, we look at all parts of practice to create a holistic solution that will get you clicks.

Search
Paying for placement on a search engine results page is a valuable tactic when you utilize the right search terms. Our team will perform a keyword analysis to determine the most effective way to spend your money while beating the competition.
Shopping
Search sponsored shopping is becoming an increasingly popular way for consumers to find what they are looking for. We will evaluate your available products to figure out what should be sponsored on the appropriate platforms.
YouTube
As a platform, YouTube gets over 4 million views each day and is one of the most visited websites on the internet. As a team, we will determine the types of ads you should be running on YouTube, if any, and the products or services that should be featured.
Display
Display ads can help to increase your brand awareness as they are placed all over the internet. However, their high volume might mean that you are scattering your ad spend. Our team will analyze your current strategy and implement targeting that will increase the effectiveness of your display ads.
Remarketing
There are a number of avenues you can pursue when it comes to remarketing ads. Our team of experts will help you to better understand where to reach your customer with retargeting so they convert faster than ever before.
Programmatic
Technology enabled programmatic advertising can be a gamechanger when appropriately integrated, but as a new channel, it is still widely misunderstood. Our highly technical PPC experts can help you implement effective strategies for programmatic advertising so you can spend time focusing on other things.

Our PPC Process

STEP 1

Audit & Analysis

Our team will perform an in-depth PPC audit and analysis of your current strategy. We will use this information to determine your channel selection and build out your campaign strategy.

STEP 2

Launch & Testing

Next, we will launch your campaign and begin measuring the results. With testing and continuous improvements, your campaign will go through many iterations to become highly effective.

STEP 3

Optimization & Results

As we continue to optimize your campaign and implement feedback, you’ll pull ahead of your competition. And with PPC, more results means more money in your pocket.