Why B2B Matters
Marketing to other businesses requires a different strategy than that of consumer marketing. While you still need to show your customers why they need your product or service, you must do so in a different way. Using traditional marketing tactics in a B2B environment will likely result in a lot of wasted resources, including your most valuable one: time.
At KBTRON we understand this because it is what we do for ourselves. Throughout our years of experience, we have developed a unique strategy to attract leads, qualify them and turn them into customers. By implementing these efficiencies you will start gaining more new business with far less effort.
Define the Customer Journey
As a first step, we will map out the customer experience to ensure the right marketing content is created for each phase across all of your digital channels. To inform this strategy and create alignment we will interview members of your sales team.
Implement the Strategy
Next, we will launch our strategy and make adjustments based on data. This includes inbound email, outbound email, content marketing, paid social, and paid search elements.
Get More Leads
With more efficient and effective practices in place, your team will be fed with quality leads. As your pipeline builds, so too will your revenue and business!